As Ramadan approaches, businesses in the Kingdom are intensifying their efforts to cater to rising demand. Retailers like Amazon and local stores are launching new product lines, with significant sales increases noted across sectors. The hospitality industry is also enhancing its offerings to create memorable experiences while promoting community engagement through charitable initiatives.
In anticipation of Ramadan, businesses throughout the Kingdom are ramping up their efforts, unveiling new product lines and marketing strategies to meet expected demand. Nausherwan Hafeez, the country manager for Amazon Saudi Arabia, indicated that staples, particularly rice and oil, see heightened demand during this month, prompting Amazon to launch “Ramadan Boxes” containing essential iftar items that can be purchased or donated and delivered to local food banks.
The retail sector is experiencing a significant surge, with Mohammed Majid, sales manager at the Economy Saving Center, reporting a 70% increase in sales ahead of Ramadan. The store has introduced various Ramadan-themed items including decorative lighting and tableware, showcasing products from local brands to celebrate the season.
Saleha Ameen, founder of an online shop specializing in handmade prayer mats, noted a 40% growth in online sales in recent weeks. There has been a particular rise in customized prayer mats as customers request personalized designs, reflecting the unique trends in consumer preferences as Ramadan approaches.
Local food brands, such as Soma, have also noted increased demand, especially for popular dishes such as grape leaves, fatteh, and musakhan. Noura Abdullah, the founder of Soma, emphasized that Ramadan is the busiest time for them, stating they utilize technology and data analytics to optimize production and ensure quality service during peak periods.
Goody Kitchen, a digital platform from the renowned food brand, has developed strategies to engage consumers during Ramadan by publishing a special magazine featuring recipes and stories celebrating the spirit of family and tradition associated with the holiday. This reflects a broader trend among food brands to create meaningful connections with customers.
Luxury hotels are similarly preparing to cater to increased demand. Vipin Khattar, general manager of The Ritz-Carlton Jeddah, shared their focus on enhancing iftar offerings by featuring traditional Saudi dishes in an ambiance that captures the essence of Ramadan. The hotel leverages data analytics to tailor their menu offerings, ensuring guest satisfaction.
Monther Abou Alssil from Movenpick Hotel Tahlia Jeddah revealed their unique offering of an Italian-inspired iftar menu, which showcases traditional Puglian cuisine prepared by an Italian chef. Moreover, they plan to host a charity event for individuals with special needs to foster community spirit during Ramadan, emphasizing the values of generosity and connection this season.
In summary, businesses across the Kingdom are actively preparing for Ramadan, with increased product offerings and enhanced services to meet consumer needs. Major retailers and food brands are witnessing substantial sales growth by introducing thematic products and utilizing data analytics. The hospitality sector is also adapting to the demand for unique culinary experiences while emphasizing community values through charitable events. Overall, these initiatives reflect the spirit and traditions of Ramadan.
Original Source: www.arabnews.com
