ABS-CBN’s drama “A Family Affair” captivated Ecuadorian viewers, achieving high ratings on Ecuavisa. The show, featuring Ivana Alawi and Gerald Anderson, highlights essential elements of drama as noted by Ecuavisa’s Programming Manager, Karina Medina. Following this success, another series, “The Broken Marriage Vow,” premieres, illustrating ABS-CBN’s global strategy of expanding its content reach.
ABS-CBN’s series “A Family Affair,” featuring stars such as Gerald Anderson, Ivana Alawi, and Sam Milby, has recently achieved impressive viewership ratings on Ecuador’s Ecuavisa channel. The narrative centers around Cherry Red, portrayed by Alawi, who unexpectedly inherits property from a wealthy family following the mysterious death of its matriarch. This development entangles her with the lives of the Estrella brothers: Paco, Dave, Seb, and Drew.
Karina Medina, Ecuavisa’s Programming Manager, emphasized the network’s commitment to diverse content by stating, “Ecuavisa is always searching for different content, and in recent years we launched our first Filipino telenovela on our screen.” She noted that essential elements for telenovelas include a compelling love story, deep drama, love triangles, and notable villains. Medina highlighted that the production quality, acting, and setting make ABS-CBN dramas particularly appealing to viewers, as they address universal themes.
Following “A Family Affair,” ABS-CBN’s “The Broken Marriage Vow,” adapted from the U.K. series “Doctor Foster,” was introduced to Ecuavisa’s audience. ABS-CBN has an extensive global reach, disseminating over 50,000 hours of content across more than 50 nations in Asia, Africa, Europe, and Latin America.
The success of ABS-CBN’s dramas, particularly “A Family Affair” in Ecuador, demonstrates the network’s effective storytelling and production quality that resonate with international audiences. Ecuavisa’s selection criteria focus on essential narrative elements, reinforcing the cultural appeal of ABS-CBN’s offerings. Furthermore, the introduction of additional titles like “The Broken Marriage Vow” indicates a strategic expansion of Filipino dramas in new markets, strengthening their global presence.
Original Source: www.videoageinternational.net
