The HKIFF Industry is capitalizing on the success of “Ne Zha 2,” which has grossed over $2 billion, by expanding its animation program. Jacob Wong, head of HKIFF Industry, highlights the strategic timing of this move. Over $250,000 in prizes are available for animation projects, with strong submissions indicating a vibrant future. Additionally, partnerships with Indonesia’s growing animation market are being explored, with an aim to enhance international collaboration.
The Hong Kong International Film Market 2025 highlights the influence of the animated film “Ne Zha 2,” which has grossed over $2 billion, establishing itself as the most successful animated production in history. This success has sparked a renewed interest in animation within the industry, playing a significant role in shaping this year’s market discussions.
The HKIFF Industry Project Market has aptly expanded its animation program, coinciding with the impressive achievements of “Ne Zha 2.” Jacob Wong, the head of HKIFF Industry, acknowledges that the timing of this expansion is fortuitous, significantly enhancing the market’s profile. “Of course, we didn’t plan it that Ne Zha [2] would be such an enormous moneymaker, but it’s good timing,” Wong expressed.
Over the last decade, the HKIFF initiatives have gained substantial recognition, supporting notable films such as “Living the Land,” winner of the Berlin Silver Bear for Best Director. Additionally, they have awarded prizes to animated projects, showcasing past contenders including “Art College 1994” and “City of Lost Things.” This year, the HKIFF promises over $250,000 in prizes, evidencing its commitment to diverse film developments.
The inaugural animation section received approximately 50 submissions, from which six projects have been selected. Three of these works are in progress, and two dedicated seminars will supplement the main Filmart program. Wong shows confidence in the quality of submissions, expressing anticipation for the outcomes, stating, “I think if it goes well, then we will probably see other project markets doing more animation.”
One anticipated entry is “A Mighty Adventure” by Toe Yeun, known for “My Life as McDull.” This story features three determined insects on a quest to determine their fates, blending unique narratives within the animation landscape. With the Chinese animation market valuing approximately $22 billion, HKIFF aims to capitalize on this expansive growth while also looking to productive environments in Indonesia, expected to be worth about $6.6 billion by 2026.
Jacob Wong notes Indonesia’s importance in the Southeast Asian animation sector, underscoring its production capabilities, particularly for children’s content. “We’ve also started a small collaboration with Jakarta Film Week,” Wong mentioned, indicating the potential for cross-border partnerships that could enhance regional visibility.
The Jakarta Film Week serves as a platform for promoting Indonesia’s burgeoning market, which has established itself in the international arena since its inception in 2021. Wong emphasizes the desire to connect Indonesian filmmakers with global audiences, highlighting the increasing number of domestic films being produced weekly.
In summary, HKIFF’s expansion into animation reflects a dynamic future fueled by substantial growth in the sector, both in China and other Asian markets. The initiative aims to foster international collaboration, elevate animation’s status globally, and create opportunities for emerging projects within the industry.
In conclusion, the HKIFF Industry’s expansion into animation signals a pivotal moment for the sector, propelled by the remarkable success of “Ne Zha 2.” With significant funding and a strong submission pool, the HKIFF aims to nurture promising projects and foster international collaborations, particularly with emerging markets like Indonesia. This initiative not only enhances the visibility of animation but also aligns with broader industry trends of growth and diversification.
Original Source: www.hollywoodreporter.com
