Gran Malo, a spicy tamarind tequila co-founded by Luisito Comunica, has expanded to Texas alongside its distribution in Arizona, Colorado, Nevada, New Mexico, and California. Launched in Mexico in 2021, its distinct flavor and branding connect deeply with Mexican culture. Priced at $19.99 per bottle, Gran Malo is presented in a design that reflects its heritage.
Gran Malo, a spicy tamarind tequila co-founded by Mexican YouTuber Luis Villar Sudek, known as Luisito Comunica, has recently expanded its distribution to Texas, adding to its existing markets in Arizona, Colorado, Nevada, New Mexico, and California. Launched in Mexico in 2021, Gran Malo has captured the attention of tequila enthusiasts with its distinctive flavor, inspired by traditional Mexican spicy sweets. The brand made its debut in the United States in 2024.
The tequila is characterized by a unique blend of blanco tequila, macerated chiles, and tamarind, setting it apart in the flavored shots category. According to Villar, “Whether you’re having fun with friends at home or a bar, Gran Malo is the ideal spicy tamarind shot to make any pre-shot an authentic celebration with a touch of badassery.”
Villar emphasized the increasing distribution of Gran Malo, extending from Mexico to Latin America and the U.S., in collaboration with spirits companies Spirit of Gallo and Casa Lumbre. The tequila’s branding reflects its Mexican heritage, with a logo featuring folkloric characters like El Diablo and La Calaca, and a bottle design that is reminiscent of papel picado, or traditional cut tissue paper banners.
Additionally, the cap of the bottle serves a dual purpose, functioning as a shot glass. In Texas, Gran Malo is available in 750-milliliter bottles priced at $19.99, with further purchasing information accessible on Gran Malo’s official website.
In summary, Gran Malo, co-founded by Luisito Comunica, has successfully entered the Texas market, enriching its presence across several U.S. states. Its unique flavor profile and branding resonate with Mexican culture, appealing to consumers seeking a distinctive tequila experience. The collaboration with reputable spirits companies further supports its growth in the marketplace.
Original Source: www.dallasnews.com
