As Eid approaches, the demand for custom clothing in Pakistan rises, yet a trend towards ready-to-wear apparel is notable. Tailors face growing competition from faster and more convenient options, but many consumers still seek custom tailoring for the perfect fit. The evolving fashion preferences highlight a blend between tradition and modern convenience, allowing tailors to thrive despite challenges.
In Islamabad and other cities across Pakistan, the demand for custom-made clothing surges significantly as the Muslim festivals of Eid Al-Fitr and Eid Al-Adha approach. This yearly tradition sees tailors engaged in extensive work hours, crafting garments to meet clients’ precise specifications. Tailors like Muhammad Shafiq report that despite the increase in popularity of ready-to-wear clothing, many individuals still seek tailored outfits that fit their unique measurements and styles.
Custom tailoring requires considerable effort, typically involving extensive shopping trips or online orders for fabric. Once the materials are acquired, clients rely on skilled tailors to create their garments, often requiring multiple fittings to achieve the perfect fit. However, the rise of ready-to-wear clothing, known for its stress-free accessibility, has reshaped consumer preferences, as many now choose convenience over the custom experience.
Muhammad Shafiq reflects on the shift in demand, noting that while there is still work, advance bookings for Eid have diminished from a month to just ten days. This trend indicates a growing inclination toward ready-made outfits, which provide style without the hassle of prolonged tailoring processes.
Focusing on convenience and latest fashions, ready-to-wear clothing is readily available in boutiques, department stores, and online platforms. Designer Arslan Haider highlights that while festive occasions like Eid stimulate demand for fashionable garments, the tailored market still retains a solid customer base, particularly among older generations who prioritize perfect fittings.
Farida Qureshi, a UK visitor, prefers ready-to-wear options due to the time saved, stating that coordinating fabric, accessories, and tailoring can be cumbersome. Despite this, many, including Qureshi, appreciate the personal touch and fit of tailored clothing. Tailors, such as Shafiq who invest extensive time crafting individualized garments during Ramadan, maintain a loyal clientele owing to their bespoke services, which continue to thrive amid changing fashion landscapes.
The fashion landscape in Pakistan is evolving, with a distinct shift towards ready-to-wear clothing particularly during the festive seasons of Eid. While convenience and accessibility have made these garments increasingly popular, bespoke tailoring retains its significance among consumers who value personalization and perfect fit. Tailors like Muhammad Shafiq continue to fulfill the needs of these discerning clients, ensuring the craft remains relevant in a marketplace dominated by pre-made options.
Original Source: www.arabnews.com
