Frutura has acquired Colombia-based Montana Fruits, enhancing its avocado supply chain and boosting its presence in Latin America. This acquisition supports Frutura’s strategy of providing high-quality fruit year-round, utilizing local partnerships and expertise to optimize growth and operational integration.
Frutura, a global sales and marketing platform, has announced its acquisition of Montana Fruits, a Colombia-based packer and marketer specializing in avocados. Managed by Frutura’s Dayka & Hackett, this acquisition bolsters Frutura’s presence in Latin America, enhancing its international strategy and strengthening existing partnerships with local growers. Montana Fruits is already a supplier for Frutura’s partners, making the acquisition integral to expanding their supply chain reliability.
David Krause, Frutura’s CEO, emphasized that their acquisition formula focuses on collaborating with local management to optimize operations and foster growth. He highlighted the necessity of enhancing Frutura’s avocado supply chain, aiming to provide customers with avocados throughout the year. Avocados represent a significant growth opportunity, alongside existing successful crops such as table grapes, citrus, and berries.
The foundation for Frutura’s avocado strategy includes significant contributions from Dayka & Hackett in the United States, Agrícola don Ricardo in Peru, and Subsole in Chile. With the recent appointment of Stephen Fink, an acknowledged leader in the avocado sector, Frutura aims to drive further growth in this domain. Fink expressed that acquiring Montana Fruits completes their goal of a vertically integrated avocado operation.
Montana Fruits has been experiencing consistent growth and holds a robust customer presence in Europe and Chile. The increased access to U.S. markets for Colombian avocados offers substantial advantages for Dayka & Hackett and Frutura’s customers. This acquisition is set to amplify Frutura’s already significant avocado operation.
Moreover, Frutura’s international platform is strategically designed to adapt to various challenges such as weather disruptions and trade restrictions. This ability ensures that Frutura’s family of companies can reliably serve its customers regardless of fluctuating external conditions. The company’s commitment to operational excellence and sustainability rounds out its strategy to provide high-quality produce year-round.
In conclusion, Frutura’s acquisition of Montana Fruits marks a strategic enhancement of its avocado supply capabilities in Colombia. This move is aligned with Frutura’s broader strategy to ensure year-round access to premium fruit, while simultaneously strengthening relationships with local growers. The leadership within Frutura, particularly through David Krause and Stephen Fink, underscores their commitment to operational excellence and adaptability in an evolving global market.
Original Source: www.perishablenews.com
