The Juju Creative Agency has appointed Jorge ‘Coqui’ Soto as Executive Creative Director in Peru, tasked with enhancing the Gloria brand. With over 22 years in the publicity industry and numerous accolades, Soto is excited to lead creative efforts that emotionally resonate with audiences. Andrés Briceño praises Soto’s talent for fostering collaboration in idea generation.
The Juju, an innovative creative agency within the untold| ecosystem, has appointed Jorge ‘Coqui’ Soto as the Executive Creative Director in Peru. His new position will focus on enhancing the brand Gloria, a prominent player in the Peruvian dairy market. Coqui brings with him over 22 years of significant experience in advertising, where he has led creative teams for major accounts such as AB InBev and Cemento Sol at VML Peru.
Throughout his distinguished career starting in 2016, Jorge Soto has garnered acclaim, including two Cannes Lions and two Grand Prix awards at the El Sol Festival, along with honors from the New York Festivals, Mad Stars, PHNX, and Effies. Responding to his new role, Soto expressed enthusiasm for joining The Juju, indicating, “It was time to start a new chapter. I’m very excited to join The Juju and see such a special brand for Peruvians like Gloria. I’m here to bring, learn and follow by doing what I’m most passionate about, ideas that connect emotionally with people.”
Andrés Briceño, President and Partner of The Juju, emphasized the importance of enjoying the creative idea generation process. He notes that ideas should be a collaborative effort rather than the sole responsibility of an individual. He believes Coqui possesses the necessary talent to facilitate this collaborative process, stating, “We believe that Coqui is the talent we need to reveal for the process and for ideas.”
Beyond his professional accomplishments, Coqui is also dedicated to nurturing future talent as a teacher at Brother, the Creative School in Peru. He possesses a wealth of experience with renowned brands such as Movistar, Toyota, Liga Contra el Cáncer, and Banco Financiero. Briceño concludes by asserting, “The brands and the teams in the agencies not only need people with experience and talent, but also people with a human side and sensitivity to create and lead. We believe that Coqui knows everything, we believe that he is a talent with a lot of Juju.”
In conclusion, Jorge ‘Coqui’ Soto’s appointment as Executive Creative Director at The Juju marks a significant development for the agency and the Gloria brand. With extensive experience and accolades in the advertising industry, Soto is poised to lead a creative team focused on emotional connectivity in branding. His vision aligns with The Juju’s philosophy of collaborative creativity.
Original Source: lbbonline.com
