WWE is set to hold three premium live events in Saudi Arabia in 2026, including the Royal Rumble in Riyadh. This decision follows a statement from TKO’s CFO about the negative revenue implications of hosting only one event in 2025. The announcement also coincides with a $75 million dividend for investors, amid rising staff concerns over previous company cuts.
In 2026, WWE plans to expand its presence in Saudi Arabia by holding three major premium live events (PLEs), beginning with the Royal Rumble, which will be hosted in Riyadh. This marks a significant increase in the number of events staged in the Kingdom, as WWE has been actively establishing a foothold there since 2018, featuring various high-profile shows such as the Greatest Royal Rumble, King and Queen of the Ring, and Crown Jewel.
Notably, during TKO’s recent earnings call, Chief Financial Officer Andrew Schleimer emphasized that limiting the company to one PLE in Saudi Arabia in 2025 could impact revenues unfavorably by approximately $55 million. This prompted WWE to announce its intention to compensate for the expected revenue shortfall by organizing multiple events in 2026, highlighting the importance of the Saudi market to their overall financial strategy.
In addition to enhancing their event lineup, TKO disclosed that it would distribute $75 million to investors as part of a stockholders’ dividend. This financial move coincides with a period of discontent among WWE staff following various cost-cutting measures implemented since TKO assumed control in 2023, which has raised concerns within the organization regarding morale and operational stability.
In summary, WWE’s decision to host three premium live events in Saudi Arabia in 2026, including the Royal Rumble, reflects its commitment to expanding its international footprint and leveraging lucrative market opportunities. The anticipated revenue impact and shareholder dividends also underscore the company’s strategic financial management during a transformative period. Overall, WWE continues to prioritize its growth and profitability within the Middle Eastern market.
Original Source: tjrwrestling.net
