Action Black, a Colombian boutique fitness brand, is expanding into the U.S. with a nightclub-inspired approach to group fitness. The brand has opened locations in New York City and plans to establish itself in Miami and other states. With over 20 locations in Colombia and growth plans for international markets, Action Black offers a unique selection of fitness classes in a dynamic environment.
Action Black, a leading boutique fitness brand from Colombia, is strategically expanding into the United States, targeting cities like New York and Miami. Known for its nightclub-inspired atmosphere, the brand’s motto proudly declares, “We’re not a (f*ng) gym. We’re the most revolutionary training model in the world.” Its unique offerings include a variety of fitness modalities, such as boxing, cycling, and HIIT, all housed within distinct rooms to enhance the workout experience.
Founded by Wilder Zapata Torres in 2015, Action Black has seen considerable success with over 20 locations in Colombia, and recent expansions into Spain and Mexico. The brand’s U.S. presence began last year with openings in New York City’s Tribeca and NoMad, and it is set to further extend its footprint with a forthcoming location in Williamsburg, Brooklyn, which promises to be the largest U.S. facility at four times the size of the Tribeca studio.
Oscar Toro, an investor in Action Black, expressed confidence in the brand’s appeal, stating, “Everywhere we go, people love it.” The brand aims to create a distinct fitness experience, featuring workout rooms that mirror the ambiance of a nightclub, complete with neon lights and screens for class follow-along. Action Black offers various classes, including Jab, Savage, and Solido, focusing on comprehensive fitness options in one location.
Membership details reveal that pricing stands at $299 per month, with promotional offers including a buy-one-get-one-free membership deal and free trials. The target demographic primarily includes individuals in their 20s, 30s, and 40s, with a notable 70% female membership.
With an ambitious vision for growth, Action Black plans to expand to additional states such as North Carolina and Texas, alongside international locations in Colombia, Portugal, Brazil, China, and Dubai. The brand aims to establish approximately 135 gyms globally, highlighting its determination to innovate within the competitive boutique fitness market.
In conclusion, Action Black is poised to make a significant impact in the U.S. fitness landscape through its unique offerings and distinctive branding. With its expansion strategy targeting major cities and an ambitious goal of opening numerous locations worldwide, the brand aims to revolutionize the group fitness experience and cater to a diverse clientele. The fusion of a nightclub atmosphere with a comprehensive fitness model positions Action Black to capture a substantial share of the market.
Original Source: athletechnews.com
