Morocco’s Ambassador to Germany, Zohour Alaoui, highlighted the importance of tourism in strengthening ties with Germany during a gala in Berlin. She announced an ambitious target of one million German tourists by 2025, amidst a backdrop of the International Tourism Fair. The tourism sector is crucial for Morocco’s economy, contributing significantly to its GDP, and is bolstered by supportive government policies.
During a Moroccan-themed gala dinner in Berlin, Morocco’s Ambassador to Germany, Zohour Alaoui, emphasized the strong ties between Morocco and Germany. The event coincided with the International Tourism Fair of Berlin (ITB) 2023. Ambassador Alaoui highlighted the importance of tourism as a key component in fortifying the friendship between the two nations, referring to it as a lever for deeper cultural connections and mutual understanding.
Alaoui articulated Morocco’s commitment to hospitality and coexistence, stating that tourism serves as an exceptional means to unify people. She expressed, “It is this very wealth that we wish to share with our German friends. Each German tourist who visits Morocco contributes to further strengthening the bonds of friendship that unite our two countries.”
Emphasizing Morocco’s rising interest in the German market, she revealed the ambitious goal of attracting one million German tourists by 2025, following a notable 40% increase in German visitors in 2019. This target is part of a broader strategy to enhance Morocco’s status as a leading tourist destination.
The tourism sector has evolved into a vital economic driver for Morocco, accounting for 7.2% of the country’s gross domestic product by 2024. Key contributing factors include Morocco’s strategic geographical position, economic stability, political safety, and a culture of openness and tolerance. Together, these aspects are supported by government initiatives guided by King Mohammed VI.
The gala featured prominent Moroccan figures and tourism officials, including Achraf Fayda, the Director General of the Moroccan National Tourism Office, and Hamid Bentahar, President of the National Tourism Confederation. ITB Berlin 2025 attracted tourism professionals from over 170 nations, showcasing Morocco’s tourism offerings in a significant 730-square-meter pavilion.
In conclusion, Morocco aims to welcome one million German tourists by 2025, reflecting its commitment to strengthening bilateral relations through tourism. The gala dinner in Berlin served to highlight Morocco’s rich culture and hospitality as vital components of its tourism strategy. Furthermore, the country’s ambition aligns with its economic goals, supported by solid governmental and stakeholder engagement.
Original Source: www.moroccoworldnews.com
