In 2024, Chile exported 397,417 tonnes of citrus fruits, slightly down from 399,824 tonnes in the previous year. The U.S. was the primary market, accounting for the majority of shipments, while Japan and South Korea were notable lemon markets. The Chilean Citrus Fruit Committee emphasized the challenges posed by drought and highlighted extensive marketing efforts to promote citrus products and enhance awareness of their unique qualities.
In 2024, Chile exported 397,417 tonnes of fresh citrus, demonstrating stability compared to the 399,824 tonnes exported in the previous year, according to the Chilean Citrus Fruit Committee. The primary market for these exports was the United States, which accounted for 98 percent of clementine shipments, along with significant portions of mandarins (95%), oranges (93%), and lemons (63%). Important markets for lemons also include Japan and South Korea, which imported 21,000 tonnes and 10,200 tonnes, respectively.
The starting phase of the 2024 season was challenged by drought conditions affecting citrus yields in Region IV. Monserrat Valenzuela, executive director of the committee, noted that rainfall occurred later than average, which negatively impacted clementine harvest yields. This situation underscored the necessity for effective promotional strategies in key markets.
The committee undertook extensive promotional activities to address the changing supply and demand dynamics. Valenzuela emphasized the shift to year-round availability of citrus fruits which catered to increased demand, especially during the Northern Hemisphere summer. A robust digital marketing campaign was launched, featuring posts on Instagram, TikTok, and Facebook showcasing recipes and contest activities to stimulate citrus consumption.
The marketing initiative also aimed to position Chile as a dependable supplier committed to sustainable practices, technology, and innovation in citrus production. In Japan, special events catered to importers and the retail sector, where a specialized chef demonstrated various preparations using Chilean lemons. Additionally, attendees were presented with insights into the unique qualities of Chilean lemons, accompanied by informative videos detailing the high-tech production and export practices involved.
In summary, Chile’s citrus exports in 2024 remained stable despite adverse weather conditions affecting crops. With the U.S. as the primary market, Chilean citrus found robust demand supported by effective promotional campaigns. These initiatives, including a focus on digital marketing and targeted outreach in Japan, highlight Chile’s commitment to sustainability and innovation in citrus production.
Original Source: www.fruitnet.com
